100 LONG-LASTING RECORDS
- 100 LONG-LASTING RECORDS FOR STRIDE
Stride wanted to underscore their “long-lasting” positioning with an activation event. So JWT proposed that Stride set 100 world records in 100 days. We'll call it “The Longest Lasting Streak of Long Lasting Records," we said. "Let's do it," they said. Go ahead, break a record.
100 long-lasting records broken in 100 days for Stride.
Advertising, Creative Direction, Digital Art