- The Competition Is On. Versus.
While ESPN glamorizes and idolizes today's overpaid athletes, Versus gets deep into the soul of the rest of them. They're all about the competitive gene. That little voice inside each and every one of us that says "Kill or be killed." Versus was a great brand to work on. And challenging. But my competitive gene was alive and well. And the rest of the sweaty beasts at TAXI were right there with me. We made these things. You will enjoy them.
- PBR - Every Second Is Tough
Professional Bullriding is insane. These guys get on top of wild animals who would like nothing more than to smash their brains in and they attempt to ride them one-handed for eight seconds. Doesn't seem like a long time, does it? Well, it is. In fact, every single second is tough. We took this idea and shot a bunch of promos in super slow-motion. Then we showed them to the riders right after their rides and had them comment on them. The mixture of raw footage and real commentary is mesmerizing. And sometimes frightening.
PBR WORLD FINALS ON VERSUS - Brian Herman
- PBR WORLD FINALS ON VERSUS - Justin McBride
- NHL HOCKEY ON VERSUS
You don't hear much from NHL players. This is partly because most of them are Canadian. In this campaign, we asked Henry Alex-Rubin to spend a day with each NHL player and we found out what makes them tick. We had scripts written, but once these guys got talking (and skating and flipping pucks through windows) the scripts were torn up and put through a shredder. Hardcore!
NHL ON VERSUS "Briere"
- NHL ON VERSUS "Emery"
- NHL ON VERSUS "Recchi"
TAXI NYC maps the competitive gene for Versus Television.
Television, Documentary, Advertising