STRIDE GOOGLE MASHUP
- Upgrade To Stride 2.0 Or We'll Find You.
And Park Outside Your House. In Our Creepy Van.
Stride wanted people to upgrade to Stride 2.0. But they also wanted them to share the upgrade with friends. So we created an experience that was so personal it would be hard not to share. By using the Google Street View API and connecting it to an offer of a free pack of the new Stride 2.0, we were able to put the Stride van right outside of the user's house. Cue the creepy music. And the redemption of thousands of free packs.
A promotion for Stride 2.0, the ridiculously upgraded, ridiculously long-lasting gum.
Digital Art, Advertising, Comedy