STRIDE MEGA MYSTERY
  • The ridiculously long-lasting gum
    that keeps you guessing.

    Stride had a new gum coming out. But they didn't know what to call it. So they called it Mega Mystery. We decided to go with that and create an internet prank so elaborate and long-lasting, it could only come from the ridiculously long-lasting gum known as Stride. In the end, the whole thing won an Effie, which is better than a Lion, though not as sexy.
  • The Effie-winning case study. Did we mention it won an Effie?
  • The television commercial that started it all (and premiered on Facebook.)
  • Stride Mega Mystery may or may not taste like the smell of puppies.
  • No wait. It tastes like the internet.
  • Check that. Stride Mega Mystery tastes like chopping wood. Yeah, that's it.
  • Holy crap. Are you still watching these things? You're gonna have that jingle stuck in your head for a while.
  • Are you under the impression that we're going to tell you the real flavor? Because, um...
  • This one was one of my favorites. Because I lived in the 80s.
  • Wow. You watched them all? I feel like I should probably tell you the real flavor now. Yes I should.
Stride Mega Mystery is the ridiculously long-lasting gum that keeps you guessing!
Advertising, Comedy, Digital Art
Date
2011